Chipotle brings social networking back to reality.

It’s one thing for thousands of customers to “Like” your Facebook page. But why not have some of those fans really engage with your brand by taking them outside of their home and spending the day investing their time with you?

Chipotle is really bringing the idea of social communities back to reality with their Cultivate Festival in Chicago. On October 1st, Chipotle is taking over Lincoln park and giving Chicago some more of what it truly enjoys — music, food, and craft beer.

At this festival from 11am to 7pm, they will be rolling out some new recipes to try as well as teaching about local farmers and sustainable farming, providing free entertainment from five local bands, chats with 11 top chefs, and washing it all down with craft beer from midwest breweries including Goose Island and Bells.

Sounds like a good opportunity to stop reading the continuous feeds from new Facebook and go enjoy the fall weather. I know I’ll be there!

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